STATS and Budweiser brought the game changing viewing experience to SXSW where more than 300 people watched the Toronto Maple Leafs beat the Carolina Hurricanes 3-2 in overtime and the Tampa Bay Lightning win 3-2 against the Florida Panthers. The 300 Goal-Synced Glasses lit up 10 times during the games creating an exciting atmosphere for the SXSW crowd.
Budweiser’s Goal-Synced Glasses, powered by STATS, allow hockey fans to celebrate their favorite NHL team in their home the same way they would in stadium when a goal is scored. Once a user pairs their Goal-Synced Glass to their mobile app, their glass lights up every time a goal is scored. The innovative Goal-Synced Glasses create a way for fans to celebrate in the moment.
“Working with STATS has allowed us to provide the data to power an idea that truly changes the game for hockey fans. The Goal-Synched Glass was designed to enhance the viewing experience for fans – while helping us sell more Budweiser,” said Andrew Oosterhuis, Budweiser Canada’s Director of Marketing. “The program has been overwhelmingly successful with over 30k daily users and thousands of incremental cases of Budweiser sold.”
A part of Budweiser’s Red Light campaign in Canada, the Goal-Synced Glasses have been the most successful sports brand activation in Canada. With more than 30,000 daily users and 75,000 glasses purchased, NHL fans in Canada have spent more than $8 million on Red Lights.
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